Media data is produced with the goal of being the market’s business currency, and independently of who produced it, this business is possible because of the different players that support the studies. In the end, the data belongs to the market and the market should be able to select between different ways to take advantage of the data. All over the world, media agents and broadcasters are asking for innovation and continuos evolution. They want to cross data from different sources, they want automation and they want intelligent, accessible and integrated research platforms. For each of these needs there are barriers. Often working with different sources means using several separate platforms, rendering data integration flawed or difficult.