Our New Event 2024

International

Meeting

UNLOCKING MEDIA'S POTENTIAL

Through Data Analytics Insights

Hotel OLISSIPPO Oriente Lisbon, Portugal

22TH – 24TH
April

Welcome to MIM 13

Your Journey

Begins Here

It is with great pleasure that we announce the XIII International Meeting, scheduled for April 22 (welcome day), 23, and 24, 2024, in Portugal, once again in Lisbon. This event will be a unique opportunity to share knowledge, explore new ideas, and strengthen our partnerships. The program will cover various crucial topics, meticulously outlined to meet your needs.

100+

Attendees

10+

Speakers

Days

Meet Our

Speakers

Get to know some of our speakers, they’ll share valuable insights and information about data analytics in the media.

José Manuel Oliveira

CEO, Marktest and Minerva Group

Tetiana Sytnyk

Head of B2B and
Strategic Research, CBR

George Brady

President & CRO,
The People Platform

Marisa Valente

Head Business Science, GroupM Portugal

Event

Schedule

Dive into our event agenda packed with cutting-edge insights and engaging discussions on the latest trends in media analytics.

07:00 PM

Welcome Cocktail

Join us for a taste of celebration and connection as we kick off the event in style. Cheers to new beginnings!

Meeting Point: Hotel OLISSIPPO Oriente, restaurant lobby.

09:30 AM
10'

Welcome to the 13th Markdata International Meeting

Unveiling the essence of MIM and Markdata’s purpose.

09:40 AM
40'

Discover the Future of Media Intelligence with YumiAnalyticsWeb 360°

Embark on a journey of technological evolution with Markdata’s YUMIAnalyticsWeb 360°.

10:20 AM
40'

Unleash the Potential with YUMIAnalyticsWeb Advanced

Markdata’s commitment to constant innovation has led to the development of powerful features within YUMIAnalyticsWeb Advanced.

11:00 AM
20'

Coffee Break

11:20 AM
40'

Revolutionize Market Research with Marktab

At the core of Markdata’s offerings lie Market Research studies. Explore our robust data-entry and questionnaire capturing systems…

12:10 AM
40'

YUMIAnalyticsWeb Market Research: Setting a New Standard

Experience the impact of YUMIAnalyticsWeb in revolutionizing the analysis of renowned surveys.

Lunch Break

02:30 PM
40'

Introducing YUMIAnalyticsWeb Lambda

Lambda is the new product that brings the power of the Artificial Intelligence to the YUMIAnalytics Web.

03:10 PM
30'

TeleentryWeb: Automated TV Broadcast Data Capture

TeleentryWeb, our platform for TV broadcast data capture, challenges the status quo with automated AI-driven techniques.

03:45 PM
15'

Coffee Break

04:00 PM
40'

SAM: Comprehensive Television Consumption Measurement

SAM is our comprehensive solution to measure television consumption, track audio sources and internet usage.

05:00 PM

End of Sessions

08:00 PM

Networking Dinner

Meeting Point: Hotel Olissippo Oriente, lobby (7:30 PM).

Restaurant: Tacho do Pescador

Address: Rua da Pimenta, 17A 1990-254 Parque das Nações – Lisboa (1km, walking distance)

09:30 AM
30'

AI in Action: Shaping Faster Productivity

Explore the integration of artificial intelligence in Markdata’s software, enhancing computational processes for faster user insights.

10:00 AM
40'

YUMIAnalyticsWeb Media Planning: Shaping Advertising Campaigns

The foundation for a planning application is now live on YUMIAnalyticsWeb.

10:40 AM
30'

YUMIAnalyticsWeb Media Booking

A system for an integrated view of the advertising space available on a set of Tv stations, with the ability for media planners to configure their campaigns. It centralizes all the data, allowing a very efficient handling of campaigns vs available space on the same application.

11:10 AM
20'

Coffee Break

11:30 AM
40'

Our solution from the client's perspective

Join us for an insightful client presentation where we dig into real-life scenarios showcasing the transformative power of our platform. Discover firsthand how our desktop and web solutions have revolutionized daily tasks for clients across various domains.